Gary Sanchez Sundial

Gary is the owner and Chief Executive Officer at Diamonds Direct. He began his career in jewelry in the Coast Guard in 1984. Even at a young age he loved buying jewelry and one day, he sold a gold chain off of his neck to a man on his Coast Guard base. The crew then started asking Gary to purchase chains for them, and soon his business was born. From a small mall kiosk to a brand new nationally recognized storefront, Gary has worked tirelessly to bring the best jewelry and customer service to his clients. He has traveled to Antwerp, Belgium to hand-select the best diamonds and implemented CAD/CAM technology to add custom jewelry design to his portfolio. Today, Diamonds Direct is proud to be the premiere jewelry store in St. Petersburg, FL.