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What Makes Us
Different

Diamonds Direct provides the Tampa Bay Area with the finest jewelry designed by internationally recognized brands and our own in-house brands. We import our diamonds directly from conflict-free diamond capitals and deliver them to you with a friendly, attentive, and knowledgeable staff in a fun and truly one-of-a-kind shopping environment. We stand behind our product and want to give Tampa Bay the best quality jewelry the world has to offer. We’re proud to serve the blue collars, white collars, and rock stars of Tampa Bay.

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about us

Grown Sustainably

MINED
DIAMONDS
GROWN
DIAMONDS

1000s of acres of soil is moved while mining diamonds

No soil movement

High air pollution

Negligible air pollution

Gallons of water used

Water usage is lower by a factor of 7

High risk work environment

High employee safety standards

Our Process

1SELECT DIAMOND SEED

Choose the best quality diamond seed. The diamond seed is placed on a metal disk.

2GROW THE DIAMOND

The diamond seed is placed into a specialized chamber. The diamond seed starts to grow.

3CUT THE DIAMOND

After 10-12 weeks, a diamond is created. The diamond is then roughly cut using a laser.

4POLISH THE DIAMOND

Diamonds are faceted into desired shapes by skilled diamond cutters using the same tools and techniques that are used for mined diamonds.

Shop Lab Grown Diamonds

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Shop by Category

Browse amongst our extensive catalog of diamond products by category

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Rings
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Necklaces & Pendants
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Earrings
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Bracelets

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