Largest Selection of Jewelry Designers in Florida With A Private Showroom

Stay in Style with the Best Jewelry Designers in Florida

The best jewelry speaks to your spirit, celebrating the qualities that are uniquely yours. It becomes an extension of your personality, whether it is a signature piece worn daily or a special item saved for memorable occasions. Finding your favorite pieces from the world’s best jewelry designers in Florida is easy when you shop with us. We carry what we, as seasoned professionals, believe to be the world’s best jewelry to suit the Florida lifestyle. Each designer brand we work with is in our store because we believe in their artistry and you will, too, once you browse through our showroom of 40 designers!

Not only do we carefully select which designers we carry, but we also hand-select each piece to build the designer’s collection around what we learn you like. In our showroom at Sundial in downtown St. Petersburg, you’ll find major fashion brands as well as our own in-house brands.

When you make an investment in jewelry, whether for yourself or as a gift, there are three important criteria that you ought to consider when choosing where to shop: quality, selection, and value. Fine jewelry should be enjoyed for many years, and may even become a family heirloom. Quality matters.

Engagement Rings

Quality, selection, and value, are especially important when purchasing an engagement ring. We’ve been working for over 30 years to bring Tampa Bay the best quality diamonds and jewelry for the best value. If the bride loves art and nature, the innovative jewelry from Simon G would be perfect. We ourselves specialize in engagement rings, offering a varied selection of rings in our DD Bridal collection. We even offer the option to build your own custom ring in our Design Center. In addition to engagement rings, many of our brands offer anniversary bands (and other anniversary gifts) to commemorate your continuing romance.

Unique and Fun

If you’ve ever had trouble figuring out what kind of gift to buy for your Mom, you need to discover Pandora Jewelry in Florida. Conveniently located at the Sundial in downtown St. Pete our selection of Pandora will make choosing gifts in future a no-brainer. You can buy her another charm that represents something meaningful to her to add to her bracelet. Of course the sea of charms can be overwhelming, but our Pandora experts love teaching the fun building process of a charm bracelet. And we always keep pictures of which charms you buy so you never buy her the same one twice!

If you’re looking for a wide selection of Alex and Ani in Florida, we’re your store. We have nearly 10 square feet of showcase displaying Alex and Ani bangles. Discover something new, like the Galatea Pearl: a hand-carved pearl exposing a brilliantly colored stone center. For fun fashion, check out Meira T and discover unique designs that are inspired by nature’s beauty.

Runway Fashion Designer Jewelry

Designers such as Oscar de la Renta, Versace, Gucci, Elizabeth and James, and Michael Kors bring the highest level of style to their fashions, bringing to St. Pete the styles the models wore on the runway. We select every collection with you in mind.


For many men, a watch is their signature piece, representing their passions and interests. Functionality and reliability are at least as important as appearance.

Both men and women want to know, “How will this watch make my life easier and more interesting?” A Louis Moinet watch would be worn proudly as a display of appreciation for the workmanship put into a truly exquisite timepiece. For a watch used often, a high-tech Philip Stein or sleek DD Swiss watch would be perfect choices. Divers will find that a Visconti watch is indispensable. When it’s time to subtly announce professional success, an elegant gold watch from Cuervo y Sobrinos is the perfect finishing touch.

For a watch line specializing in womenswear and mechanical quality, Michele is the perfect choice. The Swiss watch collection features interchangeable straps so you can get the most use out of the timepiece while switching out looks for certain outfits.

Exclusive Gifts

Treating yourself or someone else is easy with anything from Visconti Pens. Each resin pen is unique and each pen cap can be personalized with initials, a favorite gemstone, or a zodiac sign.

William Henry offers exquisite gifts for men with money clips, knives, and accessories all crafted from the world’s rarest materials (like dinosaur bone or wooly mammoth tooth).

We are proud to showcase the world’s best jewelry designers in Florida from our St. Petersburg location in Sundial. Whatever the occasion, our team at Diamonds Direct will make sure that you find a brand that speaks to you.