Visit Diamonds Direct for Jacksonville, Florida, Jewelry and Engagement Rings



When customers want to find and learn about the highest-quality jewelry in the state of Florida, Diamonds Direct is the place to go—and most people can get here from Panama City, Key West, and other parts of the state on just a tankful of gas. Customers can expect quality service that’s tailored to their needs and browse a selection of jewelry that’s been hand-selected by the Diamonds Direct team. Whether a client chooses an in-house or designer brand, they can be assured of each piece’s quality.

Choose an Engagement Ring From Diamonds Direct

When it comes to Buying the Perfect Engagement Ring in Florida, clients will find countless choices. The journey itself is quite exciting and it culminates when a customer finds a ring that suits the wearer’s personality and the couple’s union. Diamonds Direct has a singular goal: to create distinction in the store itself and the rings offered to customers. This is achieved by having a friendly, knowledgeable staff, a comfortable environment in a clean, beautiful store, and an eye of scrutiny when hand-selecting each piece in our 3,000 sq ft store. No matter the city, our store is worth the drive.

The Four Cs of Buying a Diamond Engagement Ring

There are “Four Cs” to consider when choosing an engagement ring: carat weight, clarity, color and cut. Once a client determines his or her priorities, the other criteria will simply fall into place. Brides-to-be who prefer clean, modern lines may opt for an emerald-cut diamond. However, inclusions are more visible in this cut, and the buyer may need to choose a higher-clarity emerald cut or consider a princess cut, which still offers a clean, stark look. Each diamond is unique, so not all clarity grades are alike. Inclusions and natural characteristics come in many forms, so it’s important to visit us and see your diamond options in person before making your decision.

No matter the shape, one of the keys to a brilliant diamond is the cut grade—how proportionate the facets are to maximize the brilliance of the diamond. Modified cuts such as the round Sunshine Cut we developed can make a lower clarity stone look extraordinarily brilliant. If the ring’s setting contains larger, whiter stones, consider choosing a diamond with a higher color grade to prevent a harsh color contrast when the stonesare finally set. Either way, the diamond’s color is ultimately personal preference and dependent on how sensitive your eye is to the warmth in a white diamond.

When a client considers size or carat weight, they should consider the wearer’s personality and wardrobe. If a bride is the classic, understated type, go with a lower carat weight. If she’s more outspoken and flashy, choose a stone of higher carat weight. All of a stone’s aspects work in unison to make an engagement ring that’s as unique as the person who will wear it.

Florida’s Best Jewelry Designers Help Customers Stay Fashionable

The right piece of jewelry speaks to someone’s spirit and celebrates his or her special qualities. Whether it’s a piece bought for daily wear or only brought out on special occasions, Diamonds Direct Offers The Best Jewelry Designers in Florida. We carry pieces that are perfectly suited to Floridians’ lifestyles and our jewelry designers and brands are chosen because of their artistry and proficiency.

Not only are the brands and collections carefully chosen, but each item in the collections are handpicked as a reflection of our customers’ tastes. Along with our in-house brands, Diamonds Direct offers selections from designers and brands like Michael Kors, Elizabeth and James, Gucci, Versace, and Pandora. We bring runway style to Florida in the setting of a family-owned business exclusively specializing in jewelry.

Necklaces, Earrings, and Bracelets

Jewelry can make the difference in an outfit, especially when it’s a statement piece. We’re more than experts in just engagement rings—we also specialize in fine jewelry and fashion jewelry to complete any wardrobe at any price. Before shopping for a new necklace, bracelet, or pair of earrings, consider the taste and personal style of the person who will be wearing it. Does the wearer already have some pieces that we can build on to make a matching set? Diamonds Direct cares about the customer’s needs above all else, and we can work with you to find the perfect statement necklace, earrings, or bracelet to complement your wardrobe and personal style. That’s why we have an in-house fashion stylist to help answer any styling questions.

Visit Diamonds Direct Today

Whether a piece of jewelry is bought as a gift or a self treat, there are three considerations to make: value, selection, and quality. Fine jewelry is meant to be worn and enjoyed for years, and some pieces even become family heirlooms. We’re confident that Diamonds Direct has the best selection in Jacksonville, Florida jewelry,rings,necklaces, earrings and bracelets and our team can help you find the right piece for any occasion. To get the answer to the question “Why Shop With Diamonds Direct Fine Jewelry Store?” visit our Florida showroom today.