The Biggest Myths and Facts About Homemade Jewelry Cleaners

A Google search for “homemade jewelry cleaners” will yield hundreds of results, all with different instructions and ingredients. That can make it difficult to choose the right cleaner for delicate jewelry. While a company specializing in cleaning may offer good information, the best way to get jewelry clean is to consult a specialist. Some homemade … Continued


Dog Fever Jewelry: Unique Christmas Gifts For Dog Lovers

Anyone who wants to score an absolute home run with their favorite dog lover must take a look at these Unique Christmas Gifts For Dog Lovers. Jewelry featuring animals has been seen before, but the Dog Fever line of silver jewelry is special. Each piece is cute, classy, and can be personalized. Dog Fever jewelry … Continued


Proposing During the Holidays in St. Petersburg Florida

A marriage proposal is meant to be a once-in-a-lifetime event, thus it needs to be special in every way. Proposing During The Holidays in St.Petersburg Florida is one way to accomplish this goal, as the area is known for many romantic spots that will provide the perfect backdrop for asking the question. Compare several spots … Continued


Announcing The First-Ever Men’s Night at Diamonds Direct!

Take the stress and worry out of holiday shopping! Join us this Thursday, November 17th from 6:00pm-9:00pm for a relaxing evening at DD. Come visit our store for this special “Guys Only” event where we will help you find that perfect gift. You might even find she has a “Wish List” already on file with … Continued


Elizabeth and James Sunglasses At Diamonds Direct

  Hey you fashion lovers! You’ve seen, loved, and taken home our Elizabeth and James jewelry, but we have a treat for you this holiday season! For a limited time, we will have a SELECT collection of Elizabeth and James sunglasses! Yes, you’ve seen them on Kendall Jenner and It-Girls alike—and it’s time to have … Continued


Tips for Finding the Perfect Diamond Engagement Ring

The decision to get married is huge. The stress of asking the question comes second only to Finding the Perfect Diamond Engagement Ring. Knowing what to look for before walking into the jewelry store can make shopping for a ring a lot easier. There are certain things to consider, such as the four Cs: cut, … Continued


CONTEST ALERT! For The Grand Prix of St. Petersburg

Grand Prix of St. Petersburg- March 11-13th. Enter to WIN! ( Only One Entry Per Person) Just fill out your name, email and which prize you would like to enter for ( select one only) of the following: Four Grand Prix Friday tickets ($80 value) Pandora race flag charm ($45 value) Checkered mother of pearl and … Continued


A Grand Opening To Remember!

You made our Sundial Grand Opening & 30th Anniversary weekend a huge hit!We were ecstatic to see many of our loyal customers from across the past three decades come to visit our new Sundial St. Pete location, and a heartfelt thank you to all of the new friends who came through our doors for the … Continued


Diamond Doggie Red Carpet, Contest and Fundraiser!

St. Pete-based Diamonds Direct, located at the dog-friendly Sundial shopping and entertainment plaza, today launched a contest to raise funds for Southeastern Guide Dogs by finding the area’s most glamorous pooch. A red carpet and pup-sized “Diamond Doggie” Step and Repeat have been rolled out near the store entrance. Dog owners have until August 25th, … Continued